Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management
The leading introductory book on data mining, fully updated and revised!When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business. Get and download textbook Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management for free
The leading introductory book on data mining, fully updated and revised!When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move
This new edition-more than 50% new and revised-Ais a significant update from the previous one, and shows you how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics su Data Mining Techniques new edition
Download free books for Advanced Data Mining Techniques
Advanced Data Mining Techniques: David L. Olson, Dursun Delen
Marketing analysts use data mining techniques to gain a reliable understanding of customer buying habits and then use that information to develop new marketing campaigns and products. Visual mining tools introduce a world of possibilities to a much broader and non-technical audience to help them solve common business problems.Explains how to select the appropriate data sets for analysis, transform the data sets into usable formats, and verify that the sets are error-freeReviews how to choose the right model for the specific type of analysis project, how to analyze the model, and present the re
Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management: Gordon S. Linoff, Michael JA Berry
Categories: Computer security, Data mining, Data warehousing. Contributors: Anoop Singhal - Author. Format: Hardcover
Data Mining Techniques Textbook
This new edition-more than 50% new and revised-Ais a significant update from the previous one, and shows you how to harness the newest data mining methods and techniques to solve common business problems
In addition, they cover more advanced topics su
