Information Rules: A Strategic Guide to the Network Economy
In Information Rules, authors Shapiro and Varian reveal that many classic economic concepts can provide the insight and understanding necessary to succeed in the information age. Get and download textbook Information Rules: A Strategic Guide to the Network Economy for free
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They argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Info Information Rules new edition
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Information Rules: A Strategic Guide to the Network Economy Shapiro, Carl Product code : 9780875848631 Format :Hardback 368 pages Category :Economics Published :01 December 1998 Condition :Brand new, unused SYNOPSIS In a marketplace that depends so thoroughly on cutting-edge information technology, can classic economic principles still offer any real strategic value? Yes! say Carl Shapiro and Hal Varian. In "Information Rules", they reveal that many long-standing economic concepts can provide t
Boston MA: Harvard Business School Press 1998. Text/BRAND NEW. Black linen boards w/gilt spine lettering/Fine. Illustrated DJ/NF w/light edge wear. A systematic analysis of information-age economics driving world markets. With the identification of core business strategies the volume is also a field guide to intelligent navigation through and use of Internet waters. 10 chapters: 1 The Information Economy; 2 Pricing Information; 3 Versioning Information; 4 Rights Management; 5 Recognizing Lock-In; 7 Networks & Positive Feedback; 8 Cooperation & Compatibility; 9 Waging a Standards War; and Infor
Contributors: George Wright - Author. Format: Paperback
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Information Rules Textbook
They argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology
The first book to distill the economics of information and networks into practical business strategies, Info
