Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, with a foreword by Kathy Sierra
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y have customers when you can have FANS?
Everything you need to leverage the power of brand evangelists FOREWORD BY KATHY SIERRA, COCREATOR OF THE HEAD FIRST BOOK SERIES Think Like a Rock Star shows you how to connect and engage with customers both online and offline to create a truly fan-centric brand using case studies of rock stars, including: TAYLOR SWIFT--who cultivates an army of devoted fans by constantly devising amazing experiences for them JOHNNY CASH--who was so passionate about his fans that he even followed them to jail LADY GAGA--who has built a financial empire by becoming a fan of her Little Monsters Think Like a Rock Star explains how to apply these lessons to develop advocates Think Like a Rock Star new edition
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Categories: Branding (Marketing), Social media->Marketing. Contributors: Mack Collier - Author. Format: Paperback
Think Like a Rock Star: How to Create Social Media and Marketing Strategies That Turn Customers into Fans, ISBN-13: 9780071806091, ISBN-10: 0071806091
author mack collier format paperback language english publication year 01 05 2013 subject management business economics industry subject 2 sales marketing think like a rock star how to create social media and marke by mack collier p author biography mack collier is a social media strategist trainer and speaker who specializes in helping companies better connect with their customers and cultivate fans for their brands his clients include businesses of all sizes from sole proprietorships to fortun
Think Like a Rock Star (Paperback)
Think Like a Rock Star Textbook
have customers when you can have FANS?
Everything you need to leverage the power of brand evangelists FOREWORD BY KATHY SIERRA, COCREATOR OF THE HEAD FIRST BOOK SERIES Think Like a Rock Star shows you how to connect and engage with customers both online and offline to create a truly fan-centric brand using case studies of rock stars, including: TAYLOR SWIFT--who cultivates an army of devoted fans by constantly devising amazing experiences for them JOHNNY CASH--who was so passionate about his fans that he even followed them to jail LADY GAGA--who has built a financial empire by becoming a fan of her Little Monsters Think Like a Rock Star explains how to apply these lessons to develop advocates
