The 22 Immutable Laws of Branding
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet BrandingSmart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Get and download textbook The 22 Immutable Laws of Branding for free
Branding. Dubbed by many the 'marketing buzzword' of the late '90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace. The only question is, how do you do it? Learn the laws of branding in the branding bible: The 22 Immutable Laws of Branding. Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes. Pairing the brand-blazing strategies from the world's best -- like Coca-Cola, Xerox, and Starbucks -- with the world-renowned marketing savvy of bestselling author, Al Ries, and his daughter Laura Ries, The 22 Immutable Laws of Branding builds on the huge international success of The 22 Immutable Laws of Marketing and provides the expert insight you seek on business's hottest topic in less time than an airplane ride. Find out: 'Why you will fail to create a brand through advertising, sales promotion, public relations or fancy packaging 'How to define your category. . . even if you're not first to market 'How overbranding equals underwhelming 'Why good old-fashioned publicity may be the missing link in the brand-building process 'Why giving your brand the right name is perhaps more important than the brand itself And perhaps most important of all: 'How to own a word in the mind of the consumer. Smart and accessible, The 22 Immutable Laws of Branding provides the ammo you need to dominate your category and turn your product or service into a world-class brand.
Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand-and provides the step-by-step instructions you need to do so.The 22 Immutable Laws of Branding The 22 Immutable Laws of Branding new edition
Download free books for The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet BrandingSmart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service i
The 22 Immutable Laws of Branding ISBN :9780060007737 Title :The 22 Immutable Laws of Branding Authors :Ries, Al, Ries, Laura Binding :Paperback Publisher :HarperBusiness Publication Date :Sep 1 2002 Edition : Condition :Used - Good About Goodwill Industries of Orange County, CA Our company is dedicated to providing you with the best quality, lowest cost products on eBay. Payment We accept PayPal for all eBay orders. Please see payment details below. Shipping Multiple shipping options are avail
author al ries author laura ries format hardback language english publication year 30 07 1998 subject management business economics industry subject 2 sales marketing book details title the 22 immutable laws of branding how to build a product or service into a wolrd class brand item condition used item in a good condition author laura ries al ries isbn 10 0887309372 publisher harperbusiness isbn 13 9780887309373 published on 1998 07 30 sku awe 9780887309373 binding hardcover language english edi
The 22 Immutable Laws of Branding
The 22 Immutable Laws of Branding Textbook
The 22 Immutable Laws of Branding
