Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
Forrester Research has predicted that in 2016, $77 billion will be spent on interactive marketing. Get and download textbook Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation for free
Forrester Research has predicted that in 2016, $77 billion will be spent on interactive marketing. This equals the amount that is spent on television advertising today, so it is increasingly important to know how to effectively use digital marketing. 'Understanding Digital Marketing' looks at the world of digital marketing: how it got started, how it got to where it is today and where the thought leaders in the industry believe it is headed in the future. This compelling new edition demonstrates in a practical and comprehensive way, how to harness the power of digital media and use it to achieve the utmost success in business. The authors deal with every key topic in detail, including: - search marketing- social media- mobile marketing- affiliate marketing- e-mail marketing- customer engagement This book will help readers to: - choose online marketing channels to get their products and services to market- understand the origins of digital marketing and the trends that are shaping its future- achieve the competitive edge to keep them ahead Including new case studies that reflect the changed marketplace, 'Understanding Digital Marketing' provides readers with the tools to utilize the power of the internet to take their businesses wherever they want them to go.
This equals the amount that is spent on television advertising today, so it is increasingly important to know how to effectively use digital marketing.
Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today and where the thought leaders in the industry believe it is headed in the future. This compelling new edition demonstrates in a practical and comprehensive way, how to harness the power of digital media and use it to achieve the utmost success in business.
The authors deal with every key topic in detail, including:
- search marketing
- social medi Understanding Digital Marketing new edition
Download free books for Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation - Calvin Jones, Damian Ryan
Buy Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation by Calvin Jones,Damian Ryan and Read this Book on Kobo's Free Apps. Discover Kobo's Vast Collection of Ebooks Today - Over 3 Million Titles, Including 2 Million Free Ones!
Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital
Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation, ISBN-13: 9780749453893, ISBN-10: 0749453893
Understanding Digital Marketing Textbook
The authors deal with every key topic in detail, including:
- search marketing
- social medi
